Their Mission: Be the catalyst that transforms surf culture and industry into a powerful community that protects the ocean playground. They believe that surfing can become the premier showcase of people and businesses working together to solve environmental problems while having fun.
Their Strategy: They take an integrated “systems thinking” approach with innovative programs and campaigns, which engage both individuals and businesses together in partnership to solve the most pressing environmental issues facing our oceans, caused most significantly by the impacts of climate change.
PuraKai's Role: PuraKai supports Sustainable Surf by providing a donation from our Made in California organic cotton shirts.
Their Mission: Billion Baby Turtles was founded by Dr. Wallace J. Nichols and Brad Nahill because six out of seven species of sea turtles around the world are endangered or threatened. The goal is to reverse this decline by saving one billion baby turtles around the world over the next decade.
Their Strategy: Billion Baby Turtles supports sea turtle conservation organizations that work to protect sea turtle hatchlings across Latin America. The funds go towards paying local residents to patrol important turtle nesting beaches, protecting turtles that come up to nest, and ensuring that the eggs are protected.
PuraKai's Role: PuraKai funds go directly to the Pacuare Beach, Costa Rica Sea Turtle Hatchery. Every cent raised goes directly to the operating budget at this hatchery.
Their Mission: To keep our beaches open to everyone, promote smart coastal development that avoids coastal impacts, protect special ocean and coastal places before they are threatened, ensure the water is clean to surf and swim and the beaches are free of plastic litter.
Their Strategy: Through an active network of coastal defenders who transform their passion for our coasts into lasting protection they bridge local knowledge with national experts in law, policy and science.
PuraKai's Role: PuraKai supports Surfrider Foundation by providing a donation from our Made in California organic cotton shirts.
Their Mission: To make sure whales and dolphins right to exist as nature intends is respected and not be treated in the way humans decide. To make them free of hunting, captivity, entanglement in fishing gear and nets, and to swim in clean, noise-free waters where boats won't injure them.
Their Strategy: By educating and reaching out through volunteers create the awareness in society that these beautiful and intelligent mammals deserved.
PuraKai's Role: PuraKai supports Whales and Dolphins Conservation by providing a donation from our Made in California organic cotton shirts.