PURAKAI Surf Clothing Blog

Consumption without Consequences: Organic Cotton Clothing

Back in June when I first started the journey to become a Socially Responsible Entrepreneur I had no idea what product or service I was going to create. The only thing I knew was I needed a busines...

Made in the USA - What do I stand for?

At the rental ski house where I'm staying I happened to pick up Tom Brokaw's book "The Greatest Generation". Inside the front cover it said, "This generation was united not only by a common purpose...

Altruism, Nihilism, Whale Oil and Learning from Tesla

If you lived in the mid 1700's and early 1800's one of your primary sources of lighting would have come in the form of a lamp fueled by whale oil. Can you imagine killing whales for fuel? It would ...

No Swimming Allowed: Urban Runoff, Contamination, & Bioaccumulation

Last week in San Diego we had our first rain in 140 days. The first storm dropped a record setting .44 inches in Oceanside, just up the coast from downtown San Diego. When I was surfing and paddlin...

The Launch of PuraKai - Albatross, Plastic and Nohona Pono

Where is the dirtiest beach in the world? A third world country? A beach close to an industrial area? It certainly couldn't be a pristine uninhabited beach far away from civilization, or could it. ...

Is Your Ladder On The Right Wall? Seems so for Kris Carr

Some days I'm just not motivated, and since we entrepreneurs must motivate ourselves, that can be problematic. I try to remind myself, the difference between who you are, and who you want to be, is...

The Power of Asking for Help - Mr. X & Carpe Diem

Communication skills have never come easy for me, as a child and teen I had a tough time fitting in and making friends, basically a hard time communicating. Looking back now I believe some of that ...

Setting Goals & Intentions - $50 Million/$1 Million in 10 Years

Throughout my life I've been told I needed to set goals to achieve sucess, and when I've taken that advice my life has always been better for it. Even at yoga class, which we begin by setting an in...

Free Fall - Resurfacing - Optimism & a 40lb California Halibut

This video is amazing. It illustrates the beauty of how deep one can go and then still resurface. I think we all have situations like this, especially when starting a new business, or in our genera...

My Entrepreneurial Search for Meaning

The goal of this blog is to present the decision making processes and actions necessary to build a business from an idea of a single entrerpreneur to hopefully someday a large company. When creatin...